INSPIREME DECOR HOW TO
INSPIREME DECOR PLUS

INSPIREME DECOR PLUS

The new Inspire Me! Home Decor lighting collection is now available at and Lamps Plus retail stores in seven western states. The busy mompreneur has used that support wisely to venture out yet again with her latest endeavour, an Amazon best-selling book entitled Inspire Your Home: Easy Affordable Ideas to Make Every Room Glamorous, released in October of 2019.LOS ANGELES-( BUSINESS WIRE)-Lamps Plus, the nation’s largest specialty lighting retailer, today announced the launch of the exclusive Inspire Me! Home Decor lighting collection curated by Farah Merhi, celebrated home and family expert, popular social media content creator, author, entrepreneur and founder of the Inspire Me! Home Decor brand. “As someone who’s a control freak, my brand is my baby, and it’s hard for me to let go, but being able to delegate and let others help out and do what they need to do to bring their best foot forward for the company is life-changing,” Merhi said. And while she admits she hasn’t quite figured out the juggling act of motherhood and entrepreneurship, she credits her assistant with helping her to keep her schedule flowing, and her team who use their strengths to support the business. From her husband and children who support her every move to her parents who step in to take care of her little ones when work keeps her busy, Merhi noted that her at-home support system is solid. Merhi is quick to acknowledge the other key players that have made her success possible. It’s not just me, me, me,” Merhi advised. But most importantly, never leave a meeting without saying, ‘I want to work with you so that we can build something together that will be successful for both of us. It’s about trust and knowing who you’re pitching to. “You have to understand it’s a relationship that you’re building. While Merhi holds the reigns on the decision making in her partnership with QVC to ensure that the products remained authentic to the brand she’s built, she explained that the partnership has been successful because she brings her genuine personality and passion into the room while considering her partner’s needs.

“Just being able to see that my customers and my followers on my Instagram truly appreciate the brand.”

“That has been my proud and joy,” she said. But her fears were unfounded because she quickly sold out, and every restock since then has flown off the shelves.

The launch was a nerve-wracking process for Merhi, who worried about whether her followers would love the products. Together, they chose television and online shopping network, QVC, a platform Merhi felt aligned with her vision for her collections.įarah Merhi live on air at QVC Photo Credit: Farah Merhi Merhi hired an agency to help her develop and launch a brand of high-quality and affordable home décor items that would be found in households all over the U.S. That’s when I realized I needed to have a product line,” she said. “As a business, you have to keep evolving and growing. Four years after her first Instagram post, she decided it was time for the next big move.

As her following grew, Merhi attracted partnerships from major brands like LG Electronics and Wayfair.

INSPIREME DECOR HOW TO

She wasn’t the only home décor account on the platform, though, so she stood out from the crowd by teaching her audience how to make glamor and elegance feel warm and inviting. The décor expert chose Instagram as her first step because, while still remodelling her home, she didn’t have the time to fully support a business. “That one step will lead to the next and it’s going to evolve from there and open up doors for you, and you’ll learn as go which direction you and your brand needs to take,” Merhi said.

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